![]() ![]() It’s important to them since Anchor relies on DAI to make money. Spotify bought the product in early 2019, and it’s now IAB compliant, so although the metrics are fairly high-level, the numbers themselves should be accurate. In that way, it’s a solid choice for those who use a podcast as a highlights package of a live Zoom call, Crowdcast show, or who are repurposing audio from a YouTube channel, since its lack of features or useful analytics essentially make it a hard-drive with an RSS attachment. Onboarding is simple, and every podcast gets a cute single webpage. This offering adds confusion into the market, as it leads people to think that commercial music can be used in podcasts, and that the “podcasts” produced through the Anchor app can be heard on any app (which they can’t).Īnchor is simply a low-friction way to upload content that can be serialised via RSS. ![]() In 2018 it pivoted to providing free podcast hosting, and has remained a popular choice for beginners and those wanting to save money.Īnchor has a well-considered mobile app that makes content production easy, however it’s geared more towards a style of podcasting that doesn’t really offer value or sustainability: a sort of call-in talk show with added music, thanks to Spotify. Create your show with Anchor’s episode builder or upload finished episodes that you recorded elsewhere. Anchor began its life in a way not dissimilar to Clubhouse: an audio sharing tool frequented by Silicon Valley investors and growth hackers. Anchor provides tools for every stage of the podcasting process, which you can pick and choose as you see fit.
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